The Week of Coral will be back in May, with its second edition organized by Federpreziosi Confcommercio Salerno in cooperation with Assocoral, awarded as Best Practice at the Conferenza di Sistema Confcommercio Imprese per l’Italia 2017 in Chia Laguna
Coral is once again the main theme of the Salerno jewelry shop windows. The “Week of Coral” is organized by Federpreziosi Confcommercio Salerno in cooperation with Assocoral, and it stands among the initiatives of this project, which was awarded as Best Practice at the Conferenza di Sistema Confcommercio Imprese per l’Italia 2017 in Chia Laguna. Such project was initiated in Torre del Greco and was promoted by the jewelry members of the Federpreziosi Confcommercio nazionale in the cities of Salerno, Udine, Bari, and in international manifestations such as the Vicenza, Hong Kong, Las Vegas fairs with the goal of supporting the artisan tradition originated in the region of Campania, where it still has its central base.
The Week of Coral: success in the 2017 edition
As president of Federpreziosi Confcommercio Salerno Michele Cicalese highlighted in occasion of the May 2017 edition, “we believe that this initiative, besides constituting the opportunity to confront oneself and spread an art which is unique in its way, is able to contribute to reinforcing the collective identity and developing our Federation”.
The 2017 Week of Coral was a great success thanks to its over 50 initiatives centered on the photographic exhibition “Timeless Seduction – Corals and Cameos between memory and modernity”. The main actors were the 56 manufacturing companies and 15 jewelries of the Salerno province, which set up their showcases with a display of cameos and corals, besides contemporary jewels.
2018: winning formula
The 2018 edition intends to draw on the same formula, while providing the participating jewelries with peculiar visibility thanks to communication activities and advertising materials such as pamphlets, brochures, personalized posters, showcase signs.
A debate-meeting open to the public is also scheduled, with the participation of representatives of the gold sector, projection of images on the history and working of the coral and cameo, demonstration of the working techniques and presentations of worn jewels.
by Editorial Staff