It was presented last July at Palazzo Marino, Milan XL – the feast of Italian creativity, innovative and engaging project that will animate the streets and squares of Milan from 16 to 26 September in conjunction with Milan fashion week.
To illustrate to media and operators the contents of the initiative, the Mayor of Milan Giuseppe Sala with Undersecretary for economic development Hon. Ivan Scalfarotto, Councillor for productive activities, Commerce, fashion and designer Cristina Tajani, President of Altagamma Andrea Illy, Vice President of Confindustria for the internationalization Licia Mattioli and the President of the Agency ICE Michele Scannavini. Under the artistic direction of Davide Rampello and scenic design with Margherita Palli , takes life as it described the Undersecretary Scalfarotto through seven major scenic installations, highly evocative and located in different parts of the city, leading organizations in the various areas – Italy, Federorafi Anfao (eyewear), Cosmetics, Milano Unica/SMI (fabrics), Unic (tanning) will introduce to the public the creativity and know-how of Italian manufacturing, which produces quality products internationally.
Present at the Conference the President Ivana Ciabatti that has expressed her enthusiasm for the great opportunity offered to the sector of the precious through the installation – the parlour of the joys – the most significant of the Lombard metropolis: the Galleria Vittorio Emanuele “. The combination proposed by curator between history and modernity, “said Ivana Ciabatti can only enhance the true DNA of jewelry made in Italy, which has its roots in the” know how “and in Nice and well done around us, to travel the ages until nowadays where we are still able to give emotions and to dream millions of consumers around the world. The expected exposure to the Octagon, among other things, will be the one with the best contemporary Italian production objects. Another challenge for the industry that I am sure will not disappoint the thousands of visitors and operators who will enter in “the drawing room of the joys.” For this operation, “concludes Ivana Ciabatti-Italian Exhibition Group exhibition we involved the provider to establish a bridge between Milan and Vicenza.
Source FEDERORAFI 18 July 2017 –Fonte FEDERORAFI 18 luglio 2017