The second edition of Milano Jewelry Week, Milanese week entirely dedicated to the jewelry world, will be held from 3 to 6 June 2021. The event, which is like a hub of a qualified and real “jewelry network”, was originally scheduled for October 2020, but the health emergency that has affected the whole world country has led, with a deep sense of responsibility, to the postponement decision.
Milano Jewelry Week 2019 – Palazzo Bovara
“With Milano Jewelry Week, my goal was to create a happening for all the experts in the field, which at the same time would make this fascinating world discover even to a wider audience. The success resulting from Artistar Jewels has given us the opportunity to intercept the need to give the right emphasis to contemporary jewelry, which has expanded rapidly in recent years, seeing Milan as the perfect city to welcome avant-garde and new trends while continuing to enhance tradition. The first edition of Milano Jewelry Week in October 2019 gave strength to our beliefs: about 40,000 visitors from all over the world were able to admire the creations of 350 artists exhibited in more than 60 locations and also had the opportunity to participate in 116 different events. Unfortunately, the health emergency we are facing does not allow us to organize such a complex event with cosmopolitan DNA in the autumn of 2020, as originally planned, in total safety. The new dates of June 2021 have therefore been chosen very carefully, identifying the most suitable period of the year – also climatically – so as not to overlap with other sector events and events in Italy and worldwide” says Enzo Carbone, founder of Prodes Italia, the company that designed and will manage the initiative.
The promotion and calendar of events proposed for Milano Jewelry Week 2021 is not postponed until next year: in fact, Prodes Italia will launch a new editorial project in autumn 2020 that will connect producers with commercial realities all over the world.
A special insert dedicated to the field’s excellence will be published in October, within the bilingual magazine L’Orafo Italiano which will be sent directly to the main buyers to show them a preview of the brands that they can then admire live in June 2021.